Instead of an ordinary gift, a donation.
It works like this: you buy a FeliciCard and the person that receives the gift gets a message informing them about the news.
Then, the person who received the gift goes to the website and chooses the institution that will be benefitted.
Everyone leaves happy: you, who has received a FeliciCard and all the people that had your help!
It´s an opportunity to involve more and more people in a social action.